Imparting sales knowledge

A measure for activation and professional integration in accordance with Section 45 Paragraph 1 Sentence 1 SGB III

The ISE Language and Vocational Training Center has been imparting knowledge in a wide variety of areas for several years. The focus of the courses is on introducing participants to a training and workplace as well as identifying, reducing or eliminating barriers to placement in accordance with Section 45 Paragraph 1 SGB III. In the last courses, the majority of course participants were able to take up work subject to social security contributions or take up a training position through placement support activities at the ISE Language and Vocational Training Center.

Contents:

1) Key qualifications

a) Personal skills

• Motivation
• performance
• Self-assessment
• Willingness to change
• Increasing stamina
• Positive thinking
• Overcoming personal barriers
• Development of goals

b) Social skills

• Communication
• Cooperation/team ability
• Ability to deal with conflict
• Building daily structures
• Punctuality, commitment

c) Methodological skills

• Troubleshooting
• Work organization
• Learning techniques
• Classification and evaluation of knowledge

d) IT and media competence

• IT basics
• Introduction and deepening of Microsoft Word
• Introduction and deepening of Microsoft Excel
• Dealing with print media and VerBIS

2) Overview of the labor market

Overview of the current labor market in the region/nationwide, possibly across Europe, as well as an outlook on future developments
Working conditions and requirements in various industries

3) Imparting sales knowledge

a) Commercial basics

• Retail range
• General product knowledge
• Visual merchandising, exercises for product presentation
• Ergonomics-friendly way of working
• Specialist arithmetic

b) Special goods and goods sales customers as required

• food and beverages
• Electrical appliances (household appliances, consumer electronics, mobile communications)
• Garden and hardware stores
• Textiles, shoes and leather goods
• Drugstore

c) Cash register operation

• Cash register systems, merchandise management systems, payment systems
• Cash register training

d) Sales techniques

• Basics of successful communication
• Intensive training in sales conversations
• Training in complaint discussions and dealing with conflict situations
• Marketing
• Sales psychology and strategy

e) Practical days

• Dealing with cash register systems
• Inventory
• Inventory maintenance
• Sales simulations

f) Range maintenance

• Handling of the goods
• Presentation and assembly
• Price labeling, advertising

g) E-Commerce Commerce Commerce Commerce Commerce Commerce

• Impart internet knowledge
• Online shopping/selling

Practice

• As part of the measure, a four-week internship is carried out.
• You can implement your knowledge and skills in the internship.
• You have the opportunity to find your way into a company through internships.
• Our numerous personal contacts with regional employers will help you find a suitable internship position.
• If necessary, we will accompany you to the interviews.

Application training

• Application and contact options/job search
  • Internet (company homepages, job search engines, Federal Employment Agency job exchange)
  • regional and national daily newspapers, specialist newspapers
  • responsible chambers
  • initiative application
  • other media
• Advantages and disadvantages of different types of applications
• The content of a job advertisement and subsequent analysis
• The interview
  • Preparation
  • Time and travel planning
  • the outfit
  • the conduct of the conversation
  • the content of the interview
  • Question and answer techniques
  • correct argumentation technique
  • Your rights in the interview
• Self-marketing
• Personnel questionnaire
• Review of your documents
  • job references
  • Certificates
  • previous cover letters, CV, etc.
• Creation of current application documents
  • new form and structure of the CV
  • Wording in the cover letter
  • Contents of a cover page
  • Sorting the documents

Certification: The ISE Language and Vocational Training Center is an approved provider under employment promotion law. Approved by the expert body of TÜV Rheinland Cert GmbH – a certification body accredited by the German Accreditation Body (DAkkS).